Initially the fair was tied to the vendimia (harvesting of grapes) since wine production used to be an important activity in Aguascalientes. Nowadays, it is an important tourist attraction that is heavily associated with bullgighting and cock fighting. It is estimated that seven million people visit the fair every year and as a consequence, hotels are usually filled to capacity, however some locals rent out their houses to visitors and go on vacation during this time.
The San Marcos National Fair is organized by an independent foundation that oversees the governance of what happens at the fair, but is supported by the state and city governments of Aguascalientes.
The fair is host to a large range of activities, of which bull and cock fighting are the most popular. Usually a concert is given by a prominent Mexican singer after a series of cockfights; this event tends to draw more attention than the fights themselves.
|San Marcos Plaza Bullring|
Located in the main fair venue are an assortment of sponsored stands and mechanical games, as well as stages where various concerts and theater plays are performed. the livestock fair and the charreadas still remain an important part of the celebration. Parties where traditional Mesican music is played (tamboras) are also celebrated on the streets of Aguascalientes. Finally, a casino is licensed in downtown Aguascalientes just for the occasion.
Concerts, art exhibits and other cultural events complement the fair in many locations around the state. The award ceremony of the National Award for Youth Art occurs in Aguascalientes during this time as well.
The fair was celebrated for the first time around harvest time from November 5th to November 20th, 1828, as a showcase of the state's produce and livestock. During that time it was in direct competition with the fair of Acapulco, Jalapa and San Juan de los Lagos.
Since 1924, the winner of the beauty pageant has been crowned "Queen of the Fair". In 2006, after some electoral controversy, three queens were appointed.