Thursday, July 14, 2011


Christmas in July is an event which is unofficially celebrated as a holiday by people. It is especially popular among the young people. A Christmas in July dinner usually includes Christmas Decorations Christmas Candles, colorful streamers, bonbons, Christmas hats and whistles.
During the summer months in the northern hemisphere, the weather becomes increasingly warm and many people crave for the atmosphere of cooler temperatures, gift giving, and holiday spirit. To satisfy this craving, some people throw parties during the month of July that mimic the holiday of Christmas.

History of Christmas In July

   It's hot, you're sweaty and longing for some relief from the heat. Aren't you? And while thinking about winter, you're probably also dreaming of all those snowy nights of Christmas celebrations? Well well, you can't actually change the season now, but the closest you can get to doing so is reduce the time left for Christmas and celebrate it now, in July. That's what many are doing year after year. An unofficial holiday, Christmas in July imitates the festivities of the actual Christmas and signifies our yearning for the coolness of winter amid the scorching summer months. Do you have any idea when Christmas in July celebrations started popping up? No?


   Come July, and there is an air of festivity all over. Everywhere we find people making a mad rush to nearby stores, shops and malls to buy gift items, apparels and all other articles traditionally linked to festal occasions. Those out of the loop may wonder at the reason for this sudden shopping though such people are a rarity. It is hard to come by anyone who has not heard about or celebrated the much talked about occasion - "Christmas In July".

Even Santa needs a little amusement with his buds

But how did this festival originate?

The precise beginnings of the Christmas in July tradition is not very clear, although it is commonly believed that it actually started in Europe, as a way to celebrate Christmas in summer. During the summer months in the northern hemisphere, the weather becomes increasingly warm and many people crave the coolness of winter. Amid the scorching summer months, people miss the gift giving, and holiday spirit of the Christmastime. Though it is not known when it started exactly, it is probably from the 80s that the festival began to be celebrated. The earliest Christmas celebrations in July saw people throwing parties that imitate the actual Christmas festivities in December. The celebrations also included other Christmas traditions like Santa Claus, ice cream and other cold foods, and gifts. It was held that celebrating in the warm season would ensure a strong, happy winter Christmas season.

   This untimely Christmas festival is also often ascribed to a group of Irish tourists who went for a vacation in Sydney's Blue Mountains in the summer months of July in 1980. Away from the summer temperatures in their country, they were overjoyed at the sight of snow there. It is believed that they convinced the proprietor of a local hotel in the Blue Mountains in New South Wales to hold a party called "Yulefest". The idea was an instant hit and caught on the imagination of everyone present there. The proprietor saw a golden opportunity in this and henceforth held a Christmas Party each year in July.

Keeping it real with some of his "little" peeps

   The local businessmen too jumped in to cash in on this unique festival and it continues to this day. Today, the tradition is so well entrenched in Australia that most restaurants, clubs and dining halls, have an official advertised annual catered menu for Christmas in July, and are often booked in advance. Most hotels, restaurants, bars, apparel stores, gift shops offer special discounts for the occasion. During this time, you can find the local gift shops brimming with figurines of Santa and Snowmen. Resorts have special events connected with their Christmas in July celebrations. The whole occasion has come to be utilized as a marketing gimmick as much elsewhere in Australia as in its snowfields where the month of July coincides with the high season in the Australian skiing resorts.

   But the market opportunity is, undoubtedly, the most plausible reason behind "Christmas in July" celebrations. it is commonly said that the occasion was dreamed up by retail merchants in the western countries who wanted to benefit from a holiday in July, which is otherwise a dull season for business and has few marketing opportunities. That makes a lot of sense, specially when we see how so many “holidays” are emerging these days ranging from Boss’ Day to Grandparent’s Day. Many people embrace these special days as they emerge which surely spells a fortune for retail merchants as well as greeting card companies.

   These days, Christmas in July seems to be mainly a time for retail sales. In the United States, like all other festivals, this event too has become highly commercialized. is more often used as a marketing tool than as an actual holiday celebrated by ordinary people. But these days, many American families have started celebrating Christmas in July. An unofficial holiday, the event is especially popular among the young people. Restaurants offer special discounts on this time. Many nightclubs host on this time Christmas parties open to the public. Drinks are guzzled and food items eaten up like crazy. Television stations show the recent blockbuster flicks on this occasion or re-run Christmas specials, and many stores throw special "Christmas in July" sales. Many however, choose to spend the time all by themselves or with their families.

Santa and his "Old Lady", on Holiday

   Some families love the concept of Christmas in July, especially if their family members are scattered across the states, because it is easier for them to have a get-together in July, which is a summer month and when the weather is favourable for a vacation, rather than in the freezing winter months when long distance journeys are really hard.
   And then there are others who does not celebrate during this time. They are reluctant to acknowledge the event in July are opposed to having such an occasion. They argue that this untimely celebration of Christmas makes a mockery of the actual festival that is held on December 25th and commemorates Lord Jesus Christ's birth.
   However, the precise date of Christ’s birth is subject to a lot of date. No one really knows when the messiah was really born. Hence, celebrating Christmas in July shouldn’t be a huge issue so long as the holiday doesn’t lose its meaning.
   Despite it's rampant commercialization, Christmas in July remains primarily an occasion to remember the nothern hemisphere's snow blanketed Christmas nights. It is a fun way to satisfy the craving for cooler weather and holiday cheer that many people experience during the hottest month of the year.


   Christmas in July is an event which is unofficially celebrated as a holiday by people. It is especially popular among the young people. The event is greatly exploited as a marketing opportunity in the middle of the year to uplift the slack in the market situation. It is celebrated sometime during the month of July. There are many people who does not celebrate during this time and are reluctant to acknowledge the event in July. Even among those who mark this time, it is far less important than The Christmas in December. A Christmas in July dinner usually includes Christmas Decorations Christmas candles, colorful streamers, bonbons, Christmas hats and whistles.
   During the summer months in the northern hemisphere, the weather becomes increasingly warm and many people crave for the atmosphere of cooler temperatures, gift giving, and holiday spirit. To satisfy this craving, some people throw parties during the month of July that mimic the holiday of Christmas.

Watch out for Seagulls!

Celebration of Christmas in July (the whole month)...

   Did you know that most people have a love hate relationship with Christmas?   Read on to know more... They love giving presents but hate the crowds; Love the true meaning but hate the commercialism that seems to engulf it; Love the music, but hate having six weeks of it. They love the food but hate the weight gain.  Is it not funny that, despite all of that, we still hope Christmas comes more than once a year?! And the best part is we have a way to do exactly that - Celebrate it in July and leave the rest behind.. Its not about asking you to give up the late December festivities but adding an extra zing to your holidays and celebrations in the Summer heat. So soak up the sun and celebrate Christmas in July. Surprise your friends, family or mates you really care for with a one night of bonus Christmas celebration in the middle of Summer. Drag out the artificial tree while your love is away for the day or weekend and decorate it. Go to a nursery and find a small potted evergreen to light up, if you get a real one. Bake a couple of your favorite holiday goodies. Put a few presents under the tree. Turn the air conditioner on high and light a crackling fire in the fireplace while listening to your favorite Christmas tunes. And Folks! Its Christmas in July. Ho! Ho! Ho!

Singing a little "Take Me Out To The Ballgame".

   Often nightclubs host parties open to the public. Although its sometimes attributed to an Irish group who enjoyed the winter snow in Sydney's Blue Mountains and decided to party, the precise beginnings of the Christmas in July tradition is not totally clear as it is taken as a simple idea that has been enjoyed by many who remember the northern hemisphere's snow blanketed Christmas nights and wants to just have a jolly good time associated with gift-giving and loads of holiday cheer. Features of Christmas in July include: Santa Claus, ice cream and other cold foods, and gifts.


   The Darwin Beer Can Regatta is an event which has been held annually since 1974 in Darwin, Northern Territory, Australia at Mindil Beach. Participants create boats using empty beer cans, soft drink (soda) cans, soft drink bottle and milk cartons. The vessels are not tested for seaworthiness, prior to water events, and those that fall apart are part of the day's entertainment. A great many sundry events go along with the regatta, including concerts, a thong-throwing contest and the "Henley-on-Mindil" competition (named after the Henley-on-Todd Regatta), where participants run their "boats" around like Flintstones cars. The Darwin Stubby seems to be the beer bottle of choice for this festival. This bottle reigns as the largest "stubby" of beer in the world at 75 ounces, or roughly 2.1 litres.

   The first Beer Can Regatta was held in June 1974. This is contrary to popular belief that the regatta started in the aftermath of Cyclone Tracy which hit Darwin on Christmas Eve, 1974.
   The 1st Beer Can Regatta was the brainchild of Lutz Frankenfeld and Paul Rice-Chapman, both of whom were members of the Darwin Regional Tourism Promotion Aassociation. At the time, Paul (working at local newspaper "the NT News") had a deal with Swan Breweries to stage a water festival of somesort, and was developing the idea of building rafts out of empty beer cans. Lutz took this idea a step further and added an outboard motor to the vessel, and things grew from there.
   The Beer Can Regatta is now managed by the Darwin Lions Beer Can Regatta Association Inc, which is essentially a partnership of the four Lions Clubs of Darwin to:

 1. promote tourism in the Northern Territory
 2. raise funds for charitable purposes,
 3.  promote Lionism.

   The Beer Can Regatta is also known as the Darwin Lions Beer Can Regatta.
The Darwin Lions Beer Can Regatta has in recent years taken place on Mindil Beach on Sundays 8 August 2010, 19 July 2009 and on 13 July 2008. The date changes every year, but will generally take place on a Sunday with favourably timed high water.
The 2011 Darwin Lions Beer Can Regatta will be held on Sunday 10 July 2011.


Battle of Mindil
The boat race where anything goes; flour bombs, water sprays etc. The boats sail around the course and have to find an object that has been hidden under water somewhere in the course. The winner is the finder of the object.
Junior Soft Drink Can Boat Race

If you and your friends think you have the stomach to drink enough soft drink to build a boat out of cans, then this is your race. Great for Schools
Adult Can Boat Challenge (Crew of 4)
This event tests your boat building and racing abilities on the water. How well can 4 people come together to master the rough seas in a can boat!
Adult and Junior Kayak Paddle
Pull your kayak out and compete in the junior kayak competitions. This is a great race for adults and kids to get involved in. All kayaks are supplied on the day

On The Shore

A test of skill over both land and water. Win a dinghy complete with outboard motor and safety equipment: just land a golf ball in a bucket.
That's the bucket on a small dinghy anchored about 70metres off-shore. Easy!

On the beach

Henley on Mindil
So you built the boat for water but it didn’t float. Don’t despair, as this is the race for you. How fast can you and your mates carry a Henley boat in a straight line in a race down the beach? This is a very keenly fought race.

Iron Person Competition-Both iron man and iron women competitions

Tug-of-War Competition-Held on the beach throughout the day. Each team consists of eight people with competitions for adults and children.

Best Novelty Hat- The best novelty hat - a fun competition requiring a little ingenuity and a lot of fun.

Kids Sand Castle Competition- The best kids sand castle. Looking for creative effort on this one.
Family slalom-Family slalom competition for two adults and two children.

Kids Beach Races-Held each year for the kids to see who’s the fastest on the sand.

Ladies & Mens Thong Throwing Competition-Just how much practise have you had through the year to compete in this competition will decide whether you end up a finalist. These are the thongs you wear on your feet by the way, not the other kind.

Boat Building

If you decide to build a boat and enter one of our events, there are a few rules that you should be aware of.

These rules are in place to ensure the events to run smoothly and fairly.



1. All craft must comply with the rules for the specific event in which it is entered: these rules will be outlined on the the day of the event.

2. Any design will be permitted if, in the opinion of the Committee, the craft is safe.

3. Craft may be converted to enter more than one event provided they comply with the rules for each event entered.

4. The Committee reserves the right to reject any craft displaying written or other material, which might be offensive to the public.

5. The Committee reserves the right to refuse entry in any event or events to any person or persons without giving any reasons for such refusal.

6. A tow rope no longer that the length of the craft shall be attached to the bow of each craft.

7. All crew members shall wear a suitable flotation jacket.

8. The operator and crew of a boat shall be responsible for all damage caused by the boat.

9. All craft shall assemble in the marshalling area at least 15 minutes before the announced starting time of the event.

10. No protest regarding eligibility of a craft will be considered once the race has started.

11. No protest regarding the result or running of a race will be considered unless lodged with the protest committee within 15 minutes of completion of the event.

12. At the conclusion of the Regatta, the crew and supporters shall remove all boats or parts of boats.


14. All craft should appear to be made substantially from drink cans.

To ensure participants understand the spirt of the event we also suggest you read and follow:


1. Thou shalt enter the event in the right spirit..

2. Thou shalt build the craft of cans.

3. The craft shall float by cans alone.

4. Thou shalt not drown.

5. Thou shalt not take the name of the craft in vain. Any craft bearing signs or lettering that may be offensive will be barred.

6. Thou shalt not drift from the straight and narrow and end up at Mandorah.

7. Thou shalt not protest too much.

8. Thou shall honor thy Committee.

9. Thou shalt not commit adultery – nothing really to do with the Regatta, but it gives us an air of responsibility and respect.
10. Thou shalt go back and read the first can-mandment again.