Why December 26 is a 'monster' shopping day: 4 theories The day after Christmas is second only to Black Friday as the year's busiest shopping day — thanks, in part, to a tendency for people to buy themselves delayed presents 1. More people are spending on themselves Plan on hitting the mall today? You're not alone. In a recent American Express survey, 57 percent of Americans said they planned to go shopping on December 26, up from 43 percent in 2010. In fact, the day after Christmas is second only to Black Friday as the busiest shopping day of the year. But why are more Americans willing to circle around crowded parking lots than last year? Here, 4 theories: In the days leading up to Christmas, Americans are consumed with shopping for friends and family. After the 25th, the focus shifts. One out of five shoppers will be cashing in gift cards they got from Santa, says Brad Tuttle at TIME , with many purchasing holiday presents for themselves
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