Most people can agree on what Santa Claus looks like---jolly, with a red suit and a white beard. But he didn't always look that way, and Coke advertising actually helped shape the modern day image of Santa. 2006 marked the 75th anniversary of the famous Coca-Cola Santa Claus. Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on their advertising. 1931 Coke Santa Ad Before the 1931 introduction of the Coke Santa Claus, created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky. Through the centuries, Santa has been depicted as everything from a tall gaunt man to an elf. He has worn a bishop's ...
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