DECK THE HOLIDAY'S

   Attach a notion of “specialness” to something, and people will find a way to throw money at it. This is a principal true of every consumer product with an advertising campaign (“If [such and such a celebrity] drinks it, then it must be pretty special”). But what’s bigger than anything any advertising agency could possibly dream up? A commercial holiday, “commercial” being a term used to discern from any possible religious significance. A commercial holiday is like an all-purpose ad campaign, wherein consumers are expected to buy and subscribe to a variety of pertinent rituals in order to fit in properly. Didn’t get Mom a card for Mother’s Day? Expect borderline excommunication. These beliefs are embedded deep in the fabric of our culture, to where tradition becomes more powerful than any fact or biblical preaching. There’s a lot of money to be made at the exact point where “personal” becomes strictly business ; here are ten businesses and industries that are keenly aware of this f

   The Notting Hill Carnival is an annual event which since 1964 has taken place on the streets of Notting Hill , Royal Borough of Kensington and Chelsea , London , UK each August, over two days (the August bank holiday Monday and the day beforehand).    It is led by members of the West Indian community, particularly the Trinidadian and      Tobagonian British population or 'Trinis', many of whom have lived in the area since the 1950s. The carnival has attracted up to 2 million people in the past, making it the second largest street festival in the world after the Trinidad and Tobago Carnival held in that country.     History    The roots of the Notting Hill Carnival come from two separate but connected strands. The Carnival began in January 1959 in St Pancras Town Hall as a response to the depressing state of race relations at the time; the UK's first widespread racial attacks (the Notting Hill race riots ) had occurred the previous year. This carnival organi